Avoiding a Retail Nightmare

Provided by Chris Rezendes at VDC Research The retail Chief Marketing Officer’s nightmare. We offer a fable of sorts: A short time ago in a retail promotional campaign in a land just next door … Buyers from the retailer’s organization identify and secure some on the hottest and hardest to find items for the season [...]

Retailers rate highest when their digital and physical experiences map

Provided by Chris Rezendes of VDC Research Last week, Paul Carr wrote on TechCrunch about Amazon’s botched release of Michael Lewis’ latest book — The Big Short: Inside the Doomsday Machine. Carr pointed out that the book had 64 one-star reviews, more than the total of 2, 3, 4, or 5 star reviews combined. Might [...]

How can your company achieve near perfect accuracy?

Collected from LXE’s Hands Free Industry Report It tends to be the topic amongst many companies these days – do more with less. Companies are challenged to improve accuracy and efficiency, but with fewer resources. Technology has never been more relied upon until now to help achieve maximum productivity and reduce costs. Although mobile handheld [...]